Shortly after Disney and Lucasfilm announced the cast of Star Wars - The Force Awakens, a Mashwork social analyst and I teamed up to see what people were saying about the upcoming film. Obviously, people had a lot to say. We dissected the data in a series of blog posts coupled with data visualizations based on vintage Kenner Star Wars action figure packaging. The posts were a big success, nearly tripling the blog's (then) average daily traffic. It was informative and fun, my favorite kind of project.