LIVE SAFE CONFERENCE
I was very excited to work on a project for the New York City Buildings department. At the time, I had only been in New York for a short while and the city's amazing architecture was a big factor in my decision to move. The NYC Buildings dept needed concepts to brand its Live Safe conference. I was focused on three general motifs: (1) clean, lifestyle photography (2) a gritty industrial aesthetic and (3) a structural CAD-inspired look. The photo solution was by far the favorite.